What’s In A Name?
IdeaSmith is not just my name.
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Leave No Scars, Only Stories
In 2019 I wanted to create content about US race relations & its parallels in caste/religion politics in India. I knew many Indians consumed only whitewashed/uppercaste content. Reading non WhiteMale writers opened my mind to how history is shaped by the powerful, how it impacts public attitudes, personal relations &…
Tripping The Light Contentverse
In the 2000s, I helped curate the desi blogverse as part of a filter-blog called DesiPundit. This was way before Facebook force-fed us timeline propaganda and Twitter created the phenomenon of rage-typing both via algorithms. Back when, we relied on each other with networks the old-fashioned way and recommendations the…
How To Go Viral Effectively — Ask Rega Jha
#RegaJha trended on Twitter yesterday. Here is what caused it. A tweet that: – appeared right after a high-emotion, visible match – had nothing to do with cricket – contained the keywords ‘India’ and ‘Pakistan’ – had a view that is scientifically unverifiable & subjective – did not touch on…
Movie Review: Chef – Digitalia, Loss, Life And Some Food
I had a chance to catch an early preview of the movie ‘Chef’ last week. As it turned out, I got late and missed about 45 minutes of the movie. A few minutes in, riled, I turned to Rushina who was sitting next to me and asked, “What does Hollywood…
Social Brands & The Information Currency: Myntra’s Faux Pas
Myntra’s callous attitude to private information is a big lapse for a digital business.