IdeaSmith is not just my name. It is an identity. It has been a journey. It became a saviour. And then a ray of hope in my hardest time.
I’m learning a powerful lesson in communication – that it is sometimes better to be silent.
Maybe the only reality is an awkward feminist. We are fighting patriarchy and also those who weaponise feminism to wage war on each other.
Does your presence in a space leave scars or interesting stories?
How I became a content person – it’s more than writing. It’s more than reading.
Marketing Automation might conjure up an image of a gigantic machine that addresses all pressing marketing issues. It’s not.
A Week Of Exploitation A few years ago, a certain Bangalore-based PR company organised a week-long social media conference. My business entered an arrangement with them and we were listed among their partners. After several conversations and some work, we were suddenly dropped from the listing, without even the courtesy…
I’ve written about how I think a brand should approach social media (See ‘A Brand Walks Into A Party‘). I find that many brands are afraid to open a conversation with consumers. This leads to stifled social media strategies and formulaic ‘safe’ content that won’t ruffle any feathers. Well, if…
I was invited to a preview screening of the film ‘Chef’.
1. He sends her a carefully worded to sound casual-but-smart message. 2. She replies with the digital equivalent of a laugh. 3. Encouraged, he does some more of that. 4. She chuckles (digitally, of course). He notices that her smile is crooked and that her teeth don’t quite line up. He wonders whether to…