What’s In A Name?
IdeaSmith is not just my name. It is an identity. It has been a journey. It became a saviour. And then a ray of hope in my hardest time.
Social media
Communication Skills
I’m learning a powerful lesson in communication – that it is sometimes better to be silent.
The Awkward Feminist & Friendly Fire Feminism
Maybe the only reality is an awkward feminist. We are fighting patriarchy and also those who weaponise feminism to wage war on each other.
Leave No Scars, Only Stories
Does your presence in a space leave scars or interesting stories?
Tripping The Light Content Verse
How I became a content person – it’s more than writing. It’s more than reading.
Why Marketers Need To Consider Marketing Automation
Marketing Automation might conjure up an image of a gigantic machine that addresses all pressing marketing issues. It’s not.
How Bloggers/ Tweeters Get Exploited By Agencies & Companies
A Week Of Exploitation A few years ago, a certain Bangalore-based PR company organised a week-long social media conference. My business entered an arrangement with them and we were listed among their partners. After several conversations and some work, we were suddenly dropped from the listing, without even the courtesy…
Brand, Be Bold. Brand, Be Quick.
I’ve written about how I think a brand should approach social media (See ‘A Brand Walks Into A Party‘). I find that many brands are afraid to open a conversation with consumers. This leads to stifled social media strategies and formulaic ‘safe’ content that won’t ruffle any feathers. Well, if…
Movie Review: Chef – Digitalia, Loss, Life And Some Food
I was invited to a preview screening of the film ‘Chef’.
20 Steps: A Digital Love Story
1. He sends her a carefully worded to sound casual-but-smart message. 2. She replies with the digital equivalent of a laugh. 3. Encouraged, he does some more of that. 4. She chuckles (digitally, of course). He notices that her smile is crooked and that her teeth don’t quite line up. He wonders whether to…