In 2019 I wanted to create content about US race relations & its parallels in caste/religion politics in India. I knew many Indians consumed only whitewashed/uppercaste content. Reading non WhiteMale writers opened my mind to how history is shaped by the powerful, how it impacts public attitudes, personal relations & policy. So many parallels in India. I am no expert on race relations, caste politics or even Indian history. I just thought this insight would make my world more nuanced.

I am glad I didn’t. Cancel culture on social media is a gun in the hands of the uninvolved. Outrage algorithms boost destructive behaviours. Calling out someone being problematic is not the same as attacking them. Influencer hate reeks of jealousy & hatred. Ideas like toxic positivity, anger being valid & triggers are tools of self-work, not weapons against other people. Brandishing them on social media is not about doing good; it’s about getting a kick from causing harm. Rage is a dangerous thing to be callous with. You damage what you stand on.

I haven’t lost much by not doing a video. But as someone with an audience, I’m more inclined to protect myself from attack than committing to messages of value now. I prioritise my safety over insight. And that is a loss for everyone. When you say you support BLM, when you claim to be a mental health activist, when you call yourself a feminist, consider that cancel culture is attack culture. It’s violent & polices some people. So is outrage bullying. Is that what you do?

Social media is a conversation, a long needed one. It is not productive or healthy if any one entity supresses another or feels entitled to attack/vent/lash out with no consequences. Don’t treat it like a public toilet. It shows how you treat other people and yourself. YOU are responsible for what you share, tag or support. And how you do so. This is our space; keeping it clean is as much your responsibility as mine.


If you liked this post, you’ll want to follow the Facebook Page and the Youtube channel. I’m Ramya Pandyan (a.k.a. Ideasmith) and I’m on Twitter and Instagram.

Leave a Reply