It’s obvious that Quora’s trying to reach a wider audience by giving people a chance to blog. However doing away with the Q-and-A format seems to be a bad move since it dilutes the Quora brand. Why not a blog entirely in a Q-and-A format? The format does make it easier for a lot of people to structure their thoughts. It also wonderfully captures the conversational element so crucial in good social content.
Quora marked a movement away from blind social networking with individuals into focussed interest on topics. I myself follow only topics and questions, not people. The idle chatter is for Facebook, Twitter is my general meandering broadcasts to the world while Quora is my serious, actual meaningful conversations. I wouldn’t like to see this platform lose that by chasing the audiences of other platforms and apeing their ways.