The social media was all abuzz last month with Facebook taking over Instagram. I took a hard look at this uber-popular image sharing app. I’m still wondering why it got so popular. Here’s my Instagram story on Social Samosa.

“The word on the street associates Facebook’s interest in Instagram with wanting to acquire a competitor. Before the takeover, Instagram’s features do seem attractive for a standalone app. Especially if you’ve tired of the complexity of Facebook and the noise on Twitter, Instagram would seem like a neat, exclusive circle to share your life via pictures. With this takeover though, the dynamics just changed and it remains to be seen how this affects the Instagram loyalists and what powers it adds to the online superpower that is Facebook.”

Read the full Instagram story on Social Samosa.

4 thoughts on “The Instagram Story”
  1. There’s plenty of talk about marketing various products and services through social media. I thought Kiran Manral did something interesting, generating interest for her debut novel, ‘The Reluctant Detective’. Besides the obvious tweeting about it, she also engaged with readers, other writers and organized a number of different events that a social media professional would recognize as astute blogger outreach programs.

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