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  1. Sorry, but this is meh. It’s like an essay. You’ve done your best to cover up, using the form, and maybe your catering to the audience of your blog and the kids are going to lap it up. But for me the idea itself was too banal. And a hard idea to bring to life. Maybe you could have wrapped yourself in it further. The jeans idea is actually a good idea. But too banal to make for a plot. Sigh.

    1. @febinmathew: This story was really more the concept of the format rather than a good narrative on its own. 🙂 The campaign is a bit ludicruous, don’t you think? Though, if you see the range on the shelves, remember you heard it here first!