Content Marketing: The Power Of Story
Content Marketing, yet another buzzword added to the business lexicon. Let’s not go the jargon way. Let’s just talk.
WorkSpace
Office humour, working insights, observations from my different careers & workplaces, business & professional viewpoints
Social Brands & The Information Currency: Myntra’s Faux Pas
Myntra shared my contact information after I tweeted about their spam. This callous attitude to private information is a big lapse for a digital business.
Books | Digital World | Humour | WorkSpace
E & E Squared: Matt Beaumont – Never A Dull Byte In The Inbox
Matt Beaumont’s twin books are a delightful duo of workplace complications and lagging behind everyone else, written in epistolary format – E & E Squared.
Twitter Trending Activities: A Poor Show by Social Media Agencies
Social media is not advertising. Brand agenda forced onto Twitter works against the brand by generating resentment instead of participation.
Dress Restrictions: Equal Opportunity Offense
Yesterday I was denied entry into a building. I was there to attend a business event, peopled by serious professionals. The reason for my not being allowed admission is that I was wearing a dress. I think the details of the dress are not important but anticipating debate on that,…
Quora: A User-Generated Content platform that doesn’t value its users
I wrote earlier about running into issues with Quora because my username did not conform to their policies. This is the same thing that happened with Google Plus. In that case as with this one, I changed my name to ‘Ramya Ideasmith’ and it still didn’t get accepted. I find…
I Wear: Oppum Dishpa Style
I spent a crazy five months jumping back into (and subsequently falling off) the ratrace. But it wasn’t without its moments. And people. Dispha is one of those delightful ones that people never tell you about when they’re scaring you about the perils of working life – a colleague who…
The Mind Of A Writer
* Last year, I began a new job, an unusual one that brought together all that I’d learnt in my twenties in the corporate world and since then about social media & writing. I moved out at the end of January 2013 and wrote my goodbye email to the people…
I Style!: Big Bang Srini
A crazy work day is made tolerable by a Vulcan salute from a Sheldon Cooper fan. This is Srinivas Kulkarni (better known as Srini and the inspiration for such Sriniisms as “A Srini in time saves mine” by SWLers). For his poker-face acceptance of my announcement that he was being…
What’s In A Name? – Naming Policies On Social Media
Should an online platform get to decide whether my name is valid or not?