How Social Content is Different and What This Means
How does social content differ from other forms of brand communications?
Social Samosa
Woman, are you safe on Social Media?
The flipside of the Information Age is how it has made the broadcasting of personal information a casual thing.
The Instagram Story
Facebook bought over Instagram. I took a look at what this could mean.
Shit Brands say about Social Media
Busting some myths that brand managers believe about social media
Interview with parody blogger, Fake Rakesh Jhunjhunwala
I interviewed the parody blogger, Fake Rakesh Jhunjhunwala.
Vodafone’s Customer Care On Twitter
How Vodafone is using social media for customer care.
How Social Media Helped ‘The Reluctant Detective’
Author Kiran Manral innovatively used social media to promote her new book ‘The Reluctant Detective’.
Is Pinterest Pricking The Copyright Balloon?
The image curation platform Pinterest has caught social media users’ interest. What does this mean in terms of copyright laws?
Conversation With Gul Panag
I interviewed Gul Panag, one of the first Indian celebrities to innovatively use social media to build their personal brands online.
Public Shaming As A Social Media Tactic
Examining the phenomenon of public shaming over social media and what it means for organisations.