I’ve written about how I think a brand should approach social media (See ‘A Brand Walks Into A Party‘). I find that many brands are afraid to open a conversation with consumers. This leads to stifled social media strategies and formulaic ‘safe’ content that won’t ruffle any feathers. Well, if…
Let’s talk about menstrual pad (sanitary napkin in India) advertising.
A good friend gifted me ‘E Squared‘, a novel about a cutting-edge/crazy-ass advertising agency, entirely told in the form of electronic communication (blogposts, emails, chats and SMSes). I loved that book so much that I couldn’t wait to read the original that sparked off the idea. E, even better (aren’t…
Contrasting the Indian middle class through the decades via ads.
Think this is a notice for a missing person? Look closely.
Cadbury’s Bournville ran an ad that depicts blatant racism.
I’m not sure what to make of Tanishq GlamGold’s current ad campaign. Do they think women’s insecurities should be pandered to or gotten over?
E Vestigio dropped in a fortnight ago to keep me company, to gup a bit and to cheer me up. She brought with her two books, my belated birthday gifts. Book recommendations from E are always interesting, given her diverse reading habits. Her gifts were ‘The Interpretation Of Murder‘ by…
I’m quite offended by this new Sprite ad. A lot of ads seem to be offending me these days…no, it isn’t because ads have suddenly become offensive, it’s because I’m watching more TV. And being increasingly appalled by what popular culture is shoving down our gullets. But to come back…
