Earlier in the month, I began writing for Social Samosa. My brief was to recap the major events in social networking over the past few years in India. Given how vast this is, I broke it up into two parts. I started with an article titled, ‘Social Networking: How Communities Were Built’. In that post, I looked at the connections aspect of social networking.
Image via Nutdanai Apikhomboonwaroot,
The second part of that story is now online in a piece titled, ‘Social Networking: The Creation & Consumption Of Content‘ where I discuss the other harbingers of the social media revolution – blogs, commenting systems, bulletin boards, discussion groups and everyone’s favorite birdie – Twitter.
Here’s an excerpt:
“Online content creation began with a few individuals putting out text & images that could be consumed by other users of the internet. In the recent years, though, we’ve seen content creation get closer & closer to the space that we call social networking. A content creator is not an artist working in isolation but the initiator & propagator of conversations. The social networks are but channels to drive conversations, which need content. Thus it was inevitable that social connectors and content holders should find themselves merging in a borderless space.
‘Content creation’ is a misnomer since, increasingly, we are all becoming both producers & consumers of content. One person feeds into the network a piece of information or an insight or a personal account (a phenomenon now called ‘seeding’ if done with the intent to propagate). Others read it and share it on their networks (the phenomenon now called ‘going viral’). Along the way, comments are added and other bits of content spring up in response to the first piece. These could take several forms – blog posts, tweets, comments, status updates, pictures and videos, to name a few. The conversation now spans multiple users, data points, media and web locations. Every user in this process has now become both a consumer and a creator of content.”
Read the rest of the article here.