Is Women’s Day feminist or the exact opposite?
Marketing Automation might conjure up an image of a gigantic machine that addresses all pressing marketing issues. It’s not.
I’ve written about how I think a brand should approach social media (See ‘A Brand Walks Into A Party‘). I find that many brands are afraid to open a conversation with consumers. This leads to stifled social media strategies and formulaic ‘safe’ content that won’t ruffle any feathers. Well, if…
I like to approach social media the way I approach socialising. How do I behave at a party?
Content Marketing, yet another buzzword added to the business lexicon. Let’s not go the jargon way. Let’s just talk.
Myntra shared my contact information after I tweeted about their spam. This callous attitude to private information is a big lapse for a digital business.
Social media is not advertising. Brand agenda forced onto Twitter works against the brand by generating resentment instead of participation.
Busting some myths that brand managers believe about social media
Author Kiran Manral innovatively used social media to promote her new book ‘The Reluctant Detective’.
Think this is a notice for a missing person? Look closely.