Is This Feminism?: Women’s Day
Is Women’s Day feminist or the exact opposite?
Marketing
Why Marketers Need To Consider Marketing Automation
Marketing Automation might conjure up an image of a gigantic machine that addresses all pressing marketing issues. It’s not.
Brand, Be Bold. Brand, Be Quick.
I’ve written about how I think a brand should approach social media (See ‘A Brand Walks Into A Party‘). I find that many brands are afraid to open a conversation with consumers. This leads to stifled social media strategies and formulaic ‘safe’ content that won’t ruffle any feathers. Well, if…
A Brand Walks Into A Party
I like to approach social media the way I approach socialising. How do I behave at a party?
Content Marketing: The Power Of Story
Content Marketing, yet another buzzword added to the business lexicon. Let’s not go the jargon way. Let’s just talk.
Social Brands & The Information Currency: Myntra’s Faux Pas
Myntra shared my contact information after I tweeted about their spam. This callous attitude to private information is a big lapse for a digital business.
Twitter Trending Activities: A Poor Show by Social Media Agencies
Social media is not advertising. Brand agenda forced onto Twitter works against the brand by generating resentment instead of participation.
Shit Brands say about Social Media
Busting some myths that brand managers believe about social media
How Social Media Helped ‘The Reluctant Detective’
Author Kiran Manral innovatively used social media to promote her new book ‘The Reluctant Detective’.
Missing Person Notice Turns Out To Be Kahaani Movie Promo
Think this is a notice for a missing person? Look closely.