Content Marketing: The Power Of Story
Content Marketing, yet another buzzword added to the business lexicon. Let’s not go the jargon way. Let’s just talk.
Pop Culture
Books, Film, Fashion, Food, Music, Performance & all things popular culture
I’m Not A Real (Something Something)…
You don’t have to be a ‘real’ anything to be real.
I Style!: Retro Style for Gadgets
If this mobile phone were a woman, she’d be rocking the retro look. I spotted this cassette-style mobile phone cover on someone’s table at my last office. Gadgetry has become a vital part of our style quotient as well so for the first time, here’s featuring a gizmo on I…
Ideart: Music Is The Colour Of Mirth
So I created this, from an old pickle jar, for a friend who wanted a picture of mirth (yellow and orange are those, aren’t they?). The sheet music and the rest of the symbols have special significance for him. Note – This is only one bottle. Each image is a…
The Other Woman (The Real Other One In Every Relationship)
For the Indian man, there’s only one real woman in every relationship. It always goes back to her.
I Style!: No Excess Baggage
I haven’t been a big fan of Fastrack ever since the ‘cheating is cool’ subtext in their ad campaign. But this duffel bag from their collection caught my eye, especially for its label. It reminded me of the Tantra tee-shirts form of humour. So, after a long hiatus, an I…
Ideart: Old Mattress on a Bottle
I took an old #ideastory and merged it into another artistic endeavor I’ve recently been experimenting with – bottle painting. One side of the bottle shows a stack of mattresses and bed linen. The other side has the story painted on in silver. Tell me what you think. The story,…
Sisterland – Curtis Sittenfeld: Two Sides To The Story
A review of ‘Sisterland’ by Curtis Sittenfeld
Book Review: Love Rehab by Jo Piazza
Love Rehab: A Novel in Twelve Steps by Jo PiazzaMy rating: 3 of 5 stars Since ChickLit, there’s been a host of books in a new genre I’m going to call ‘This is not ChickLit’. Love Rehab is one of this type. It is about relationships and there is romance,…
Let’s Not Go Bollywood On Jiah Khan
Last week, Jiah Khan was found hanging in her apartment. The story continues to unravel like a formulaic film, complete with villains and plot turns.