I’ve written about how I think a brand should approach social media (See ‘A Brand Walks Into A Party‘). I find that many brands are afraid to open a conversation with consumers. This leads to stifled social media strategies and formulaic ‘safe’ content that won’t ruffle any feathers. Well, if…
I like to approach social media the way I approach socialising. How do I behave at a party?
Social media is not advertising. Brand agenda forced onto Twitter works against the brand by generating resentment instead of participation.
Busting some myths that brand managers believe about social media
A social network is only as good as its members. The race is on between the old guard Facebook and newcomer Google Plus.