Annkur Agarwal (of OnlyGizmos fame) has a new venture. PriceBaba is your one-stop shop for price comparisons. Currently they’re addressing the mobile phone market in Mumbai but there might be bigger plans in the pipeline. So if you’re phone shopping, don’t bother scheduling long hours trekking between shops to check out the best prices. Just ask PriceBaba.

Annkur wanted an interesting mascot who could encapsulate the mood & services of PriceBaba. I came up with Ustad and a few stories that would show what he does. Ustad is a street-savvy guy who’ll pull you out of your dilemma and help you figure out just how much you should be paying. Nishith Mehta took that idea and created the visual & comic panel artwork.

Here is Ustad in his final avatar on the PriceBaba site now:

Ustad speaks to housewives too!

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