Twitter Trending Activities: A Poor Show by Social Media Agencies

Two of today’s trending topics are obviously manufactured social media campaigns. I clicked through not because the tags engaged me but because I’m seeing so many of these, I feel I need to say something. Both use the same shoddy style that people who call themselves professionals, need to reconsider. Right off the bat, both #LoveAtFirstSniff and #IFeelRoyalWhen put me

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Workshop On ‘Social Content For Branding’ For Avignyata Inc.

Last week, Payal & I concluded a two-day workshop for Avignyata Inc., a social media agency. The Avignyata team included client servicing executives, designers and content creators for different social channels. The objective of our workshop was to understand the anatomy of a brand, give it a distinct voice, devise a content strategy and create engaging content across relevant channels.

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