#RegaJha trended on Twitter yesterday. Here is what caused it.

A tweet that:
– appeared right after a high-emotion, visible match
– had nothing to do with cricket
– contained the keywords ‘India’ and ‘Pakistan’
– had a view that is scientifically unverifiable & subjective
– did not touch on any actual political or religious sensitivities
– was posted by a woman

So viral content that provoked attention, instigated response and sharing, sparked off conversations and loyalty-battles threading along unrelated issues (politics, beauty norms, gender dynamics) but did not get into trouble for anything.

I would expect nothing less from a Buzzfeed editor.

You can continue outraging and getting played now.

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If you liked this post, you’ll want to follow the Facebook Page. I’m Ramya Pandyan (a.k.a. Ideasmith) and I’m on Twitter and Instagram.

2 thoughts on “How To Go Viral Effectively — Ask Rega Jha”
  1. When I eyed it, I too felt the same and ignored it. I think it is all attention seeking, publicity stunt for TRPs. Have a nice day, Ramya

    1. @Rekha: 🙂 Glad other people saw that. My Twitter timeline is still full of people expressing highly intelligent, intense opinions about Indo-Pak relations, regressive beauty norms and online harassment of women.

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