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...continue readingWCMumbai 2016: The Community Manager – The Future Of The Blogger
I was a speaker at WordCamp Mumbai for the third time running. This time, I did something different. I walked up onto the stage with only my thoughts and nothing else. No Powerpoint, no podium, no rehearsed speech. Just me and my ideas. Take a look and tell me what you think.
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How Bloggers/Tweeters Get Exploited By Agencies & Companies
A Week Of Exploitation A few years ago, a certain Bangalore-based PR company organised a week-long social media conference. My business entered an arrangement with them and we were listed among their partners. After several conversations and some work, we were suddenly dropped from the listing, without even the courtesy of a conversation. When we followed up, one of their
...continue readingBrand, Be Bold. Brand, Be Quick.
I’ve written about how I think a brand should approach social media (See ‘A Brand Walks Into A Party‘). I find that many brands are afraid to open a conversation with consumers. This leads to stifled social media strategies and formulaic ‘safe’ content that won’t ruffle any feathers. Well, if it won’t get a response, it won’t get engagement either.
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A Brand Walks Into A Party
I like to approach social media the way I approach socializing. It probably helps that I am an extrovert. But I wasn’t born that way. I went through nerdy childhood and awkward adolescence, feeling left out of the popular cliques. Over time, I figured my way into where I wanted to be. That experience has been the most valuable one
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Content Marketing: The Power Of Story
Content Marketing, yet another buzzword added to the business lexicon. Let’s not go the jargon way. Let’s just talk. Every human interaction is a conversation of a sort. Negotiations are conversations. Transactions are conversations. Information exchange is a conversation. Relationships are a series of evolving and shifting conversations. The power to communicate leads to two human beings creating something bigger
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