How Bloggers/Tweeters Get Exploited By Agencies & Companies

A Week Of Exploitation A few years ago, a certain Bangalore-based PR company organised a week-long social media conference. My business entered an arrangement with them and we were listed among their partners. After several conversations and some work, we were suddenly dropped from the listing, without even the courtesy of a conversation. When we followed up, one of their

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Content Marketing: The Power Of Story

Content Marketing, yet another buzzword added to the business lexicon. Let’s not go the jargon way. Let’s just talk. Every human interaction is a conversation of a sort. Negotiations are conversations. Transactions are conversations. Information exchange is a conversation. Relationships are a series of evolving and shifting conversations. The power to communicate leads to two human beings creating something bigger

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