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I was a speaker at WordCamp Mumbai for the third time running. This time, I did something different. I walked…

A Week Of Exploitation A few years ago, a certain Bangalore-based PR company organised a week-long social media conference. My…

I’ve written about how I think a brand should approach social media (See ‘A Brand Walks Into A Party‘). I…

I like to approach social media the way I approach socializing. It probably helps that I am an extrovert. But…

Content Marketing, yet another buzzword added to the business lexicon. Let’s not go the jargon way. Let’s just talk. Every…

Two months ago, I did an ecommerce shopping run to replenish my summer wardrobe. I checked out all the Indian…

Two of today’s trending topics are obviously manufactured social media campaigns. I clicked through not because the tags engaged me…

This ad by Gillette has been on TV for awhile now. It started off with the intriguing ‘Soldiers wanted’. The…