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Business on Digital
WCMumbai 2016: The Community Manager – The Future Of The Blogger
I was a speaker at WordCamp Mumbai for the third time running. This time, I did something different. I walked up onto the stage with only my thoughts and nothing else. No Powerpoint, no podium, no rehearsed speech. Just me and my ideas. Take a look and tell me what you think.
How Bloggers/Tweeters Get Exploited By Agencies & Companies
A Week Of Exploitation A few years ago, a certain Bangalore-based PR company organised a week-long social media conference. My business entered an arrangement with them and we were listed among their partners. After several conversations and some work, we were suddenly dropped from the listing, without even the courtesy of a conversation. When we ... Read More
Brand, Be Bold. Brand, Be Quick.
I’ve written about how I think a brand should approach social media (See ‘A Brand Walks Into A Party‘). I find that many brands are afraid to open a conversation with consumers. This leads to stifled social media strategies and formulaic ‘safe’ content that won’t ruffle any feathers. Well, if it won’t get a response, ... Read More
A Brand Walks Into A Party
I like to approach social media the way I approach socializing. It probably helps that I am an extrovert. But I wasn’t born that way. I went through nerdy childhood and awkward adolescence, feeling left out of the popular cliques. Over time, I figured my way into where I wanted to be. That experience has ... Read More
Content Marketing: The Power Of Story
Content Marketing, yet another buzzword added to the business lexicon. Let’s not go the jargon way. Let’s just talk. Every human interaction is a conversation of a sort. Negotiations are conversations. Transactions are conversations. Information exchange is a conversation. Relationships are a series of evolving and shifting conversations. The power to communicate leads to two ... Read More
Social Brands & The Information Currency: Myntra’s Faux Pas
Two months ago, I did an ecommerce shopping run to replenish my summer wardrobe. I checked out all the Indian sites I could find, with the most advertised ones at the top of the list. Of these, Myntra left me far from satisfied. Their courier was delayed, discourteous and told me ‘to keep exact cash ... Read More
Twitter Trending Activities: A Poor Show by Social Media Agencies
Two of today’s trending topics are obviously manufactured social media campaigns. I clicked through not because the tags engaged me but because I’m seeing so many of these, I feel I need to say something. Both use the same shoddy style that people who call themselves professionals, need to reconsider. Right off the bat, both ... Read More
Gillette Soldier for Women – Regressive & In Poor Taste
This ad by Gillette has been on TV for awhile now. It started off with the intriguing ‘Soldiers wanted’. The build-up was great. And when it ended, I was groaning. Really now? We need to recruit men into ‘supporting women’? Like it’s a cool thing to do, not the have-to thing to do. Worse, my ... Read More
How Social Content is Different and What This Means
Social Media signals a brave, new world of communication and interaction. Correspondingly the content on it pushes the boundaries of power, of ownership, of usage and of consumption. In my latest Social Samosa article, I take a look at what this means. “Think of content on traditional media as a stone that you’re about to ... Read More