How Bloggers/Tweeters Get Exploited By Agencies & Companies

A Week Of Exploitation A few years ago, a certain Bangalore-based PR company organised a week-long social media conference. My business entered an arrangement with them and we were listed among their partners. After several conversations and some work, we were suddenly dropped from the listing, without even the courtesy of a conversation. When we ... Read More

A Brand Walks Into A Party

I like to approach social media the way I approach socializing. It probably helps that I am an extrovert. But I wasn’t born that way. I went through nerdy childhood and awkward adolescence, feeling left out of the popular cliques. Over time, I figured my way into where I wanted to be. That experience has ... Read More

Content Marketing: The Power Of Story

Content Marketing, yet another buzzword added to the business lexicon. Let’s not go the jargon way. Let’s just talk. Every human interaction is a conversation of a sort. Negotiations are conversations. Transactions are conversations. Information exchange is a conversation. Relationships are a series of evolving and shifting conversations. The power to communicate leads to two ... Read More

Twitter Trending Activities: A Poor Show by Social Media Agencies

Two of today’s trending topics are obviously manufactured social media campaigns. I clicked through not because the tags engaged me but because I’m seeing so many of these, I feel I need to say something. Both use the same shoddy style that people who call themselves professionals, need to reconsider. Right off the bat, both ... Read More

Gillette Soldier for Women – Regressive & In Poor Taste

This ad by Gillette has been on TV for awhile now. It started off with the intriguing ‘Soldiers wanted’. The build-up was great. And when it ended, I was groaning. Really now? We need to recruit men into ‘supporting women’? Like it’s a cool thing to do, not the have-to thing to do. Worse, my ... Read More

How Social Content is Different and What This Means

Social Media signals a brave, new world of communication and interaction. Correspondingly the content on it pushes the boundaries of power, of ownership, of usage and of consumption. In my latest Social Samosa article, I take a look at what this means. “Think of content on traditional media as a stone that you’re about to ... Read More

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